It does more (yes, I know people with argue with that, but this isn’t really the point of this post) but does so with a more unwieldy interface. Windows, by comparison, is arguably a bit much. Many people prefer things that just work, even if the span of what’s possible is less vast than with competing solutions. One might argue that this approach-simplicity instead of an over-abundance of functionality-is also a big part of what is driving Apple’s successes right now. This is all very obvious, right? Google’s Web applications are simple-they are-and a certain audience out there really appreciates that. If Google owns me, it’s probably because I am in favor of what works. With Google, it is always simple, and any engineer will tell you that simple is hard. “Google has created an ecosystem that perpetuates itself by being useful.” “The most powerful form of advertising is to be exceptional,” said Ranjit Mathoda, an investor and technologist who blogs at. Although it sort of creeped me out, the answer was yes, which it almost always is when it comes to Google.
#MAC DRIVE READER FOR WINDOWS 7 KEYGEN#
And then the calendar and e-mail started talking to each other - and to me, I guess - by asking whether I wanted to schedule an event that was mentioned in an incoming message. Eventually I accepted an invitation to Gmail, with its oodles of storage and very granular search function, and it has oddly become my default database - deep, rich and personal … I added the company’s calendar because I needed one I could share both inside and outside of work. My increasingly exclusive relationship with Google started with search, of course, when I switched from Yahoo years ago. Not long ago, someone invited me out to the Googleplex, the nickname for Google’s headquarters in Mountain View, Calif.
The New York Times' David Carr wrote something that made me really sit up and take notice this morning, and for so many reasons that it's actually kind of hard to explain.įirst, the basic premise of his article, which I agree with totally, is that Google's Web applications have taken hold with a certain audience because they're so simple: